Rare Form
Where precision meets luxury: fitness redefined in Munich.
Rare Form is a next-generation gym concept built around precision, craft, and exclusivity. We developed the full brand identity from the ground up, creating a design that communicates strength with refinement.
Involvement
Brand identity
Brand guidelines
Website with booking integration
The project spanned logo creation, brand guidelines, photography direction, and a bespoke website with seamless booking integration. The result is a brand that feels as premium as the Rare Form training experience itself. Sophisticated, powerful, and unlike anything else in the Munich fitness market.
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