Lime & Lou
Lime & Lou
Branding and Website Design
Services
Brand Identity · Website Design · Digital Experience
Sector
Lifestyle · Homeware · E-commerce
Lime & Lou is a contemporary lifestyle and homeware brand bringing colour, character and everyday joy into modern interiors. The brand blends playful design with considered curation, offering distinctive pieces that feel expressive yet approachable. Rain partnered with Lime & Lou to refine the brand identity and design the website, translating its bold visual language into a cohesive, commerce-ready digital experience.
Working across brand identity and website design, the project focused on creating a flexible visual system that balanced creativity with clarity. Colour, typography and graphic elements were used to build a recognisable brand world, while the website was designed to support product discovery, storytelling and ease of navigation. The result is a confident, character-driven brand and website that positions Lime & Lou as a distinctive, design-led lifestyle destination.