Allude Website
Allude Website
Website Design
Services
UX/UI Design · Responsive Website Design · Digital Experience
Sector
Luxury Fashion · Knitwear · E-commerce
Allude is a luxury fashion brand recognised for its refined aesthetic, considered colour palette and commitment to quality craftsmanship. Rain partnered with the brand to support ongoing website optimisation, focusing on enhancing the digital experience while preserving Allude’s established visual identity.
The project centred on refining homepage UX and key e-commerce touchpoints, ensuring seasonal storytelling and product discovery were presented with greater clarity and ease.
Working within an existing brand system, Rain focused on improving layout hierarchy, navigation flow and content structure across desktop and mobile. Homepage adjustments were designed to guide users more intuitively through collections while maintaining the calm, understated tone that defines the brand.
Alongside website optimisation, Rain designed a series of responsive email templates aligned with Allude’s visual language, supporting seasonal launches and ongoing customer communication.
The result is a refined digital experience that balances editorial presentation with commercial performance. Subtle UX enhancements improve usability, accessibility and consistency across the site, allowing product imagery and brand storytelling to take centre stage.
Together, the website and email designs form a cohesive digital ecosystem that supports long-term growth while maintaining Allude’s premium positioning.