Givenchy
Givenchy
Website & Email Optimisation
Services
Homepage UX Refinement · Responsive Email Design · Digital Experience
Sector
Luxury Fashion · Accessories · E-commerce
Givenchy is a global luxury fashion house recognised for its sharp silhouettes, modern elegance and strong visual identity. Rain was engaged to refine key digital touchpoints, focusing on homepage user experience and responsive email design to support seasonal storytelling and product discovery.
Working within an established brand system, the project centred on improving clarity, hierarchy and flow across the homepage, ensuring editorial content and commerce lived seamlessly together. Subtle UX adjustments were made to enhance navigation, visual rhythm and user engagement while preserving Givenchy’s distinctive aesthetic.
Alongside homepage optimisation, Rain designed a series of responsive email templates aligned with the brand’s visual language. Layout, typography and imagery were carefully considered to ensure consistency across devices, supporting campaign performance while maintaining a premium, considered feel.
The result is a refined digital experience that strengthens brand expression across key customer touchpoints, balancing editorial impact with usability and commercial intent.