Rare Form
Brand Identity & Website Design
Luxury Fitness Studio — Munich
Services
Brand Strategy & Identity · Website Design · Digital Experience
Sector
Luxury Fitness
Rare Form is a luxury fitness studio founded on the principle of training with intention. Originating in New York City and built in Munich, the brand offers a considered approach to movement, strength and longevity, positioned as an alternative to high-volume, performance-led fitness environments.
Rain partnered with Rare Form to develop the brand identity and design the website, creating a cohesive visual and digital presence that reflected the studio’s philosophy.
The identity balances strength and restraint through a disciplined visual system, while the website translates this language into a clear, intuitive digital experience that supports class discovery, bookings and studio communication without compromising the brand’s premium tone.
The result is a refined brand and website that positions Rare Form as a confident, considered luxury fitness destination, delivering both functional clarity and long-term brand recognition across physical and digital touchpoints.
