Serra Kirdar
Serra Kirdar
Brand Identity & Website Design
Luxury Multi-Brand Online Destination
Services
Brand Strategy & Identity · Website Design · Digital Experience
Sector
Luxury Fashion · Jewellery · Lifestyle
Serra Kirdar is a luxury multi-brand destination curating fashion, jewellery and lifestyle pieces from established and emerging designers. Rain partnered with the brand to develop a refined visual identity and design the website, creating a cohesive digital experience that reflects Serra Kirdar’s global, editorial point of view.
The brand identity balances richness and clarity through a distinctive colour palette, bespoke pattern language and considered typography. Inspired by heritage motifs and modern luxury retail, the visual system was designed to feel expressive yet controlled, allowing diverse products and designers to sit confidently within a unified brand world.
The website design translates this identity into an intuitive, editorial-led digital experience. Layouts were crafted to support storytelling alongside product discovery, with clear navigation, flexible content modules and a premium e-commerce flow. The result is a recognisable brand and website that positions Serra Kirdar as a confident, contemporary luxury destination, supporting both brand storytelling and commercial performance across digital touchpoints.
Based in London, Rain delivered brand identity and website design for Serra Kirdar, a luxury multi-brand fashion and jewellery platform. The project spanned visual identity development, digital design and e-
commerce experience, creating a scalable brand system and website that supports editorial content, product curation and online retail growth within the luxury market.